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It’s an easy mistake. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products. Why is it w...

It’s not uncommon to come back from a vacation with fond memories and treasured purchases from your destination. What’s somewhat less common is tur...

It’s hard to talk about "conversational commerce"—a concept coined by Uber's Chris Messina to describe the future of messaging apps—without mention...

Hello treadmill, it’s been a while. The resolution-crazy masses are swarming the CrossFit gyms, and kale sales are through the roof. It’s January: ...

There was once a time when if you wanted to live as a creator—as an artist—you needed a wealthy patron who was willing to sponsor and encourage you...

Building a brand from the ground up that stands out is no easy task. “What should it look like?” “How should it make people feel?” “Will it resonat...

Why do your customers buy from you? It’s a simple question. What motivates people to choose you, to choose your products over the hundreds of alter...

You have a product that will fly off the shelves, but are struggling with your branding. You need a logo, but don’t have a clue how to design a gre...

Raising startup capital ain't easy. In fact, many entrepreneurs who decide to fundraise say it's the most intimidating and challenging aspect of st...

Welcome to Ask Shopify, a series where ecommerce experts tackle real questions and challenges from store owners who are trying to launch, build, an...

The same things that make Snapchat fun can also make it frustrating to learn. Snapchat ultimately leaves it up to you to figure out its features—in...

Over the last few weeks we've been posting a series of articles to help you figure out what to sell online. In our first post in this series, we le...