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Of all the digital marketing channels at your disposal, in my experience nothing leaves new store owners scratching their heads quite like search e...

Customer service is the role dedicated to helping customers get the value they paid for from a product or service, especially when things go wrong....

I’m a firm believer that every business should have a blog. After working with hundreds of businesses of all types and sizes, I’ve learned that blo...

Welcome to Ask Shopify, a series where ecommerce experts tackle real questions and challenges from store owners who are trying to launch, build, an...

Coming up with a product idea is just the beginning of a long but exciting road to building your business. The next step is to figure out how you’r...

You want traffic to your site. Blogging generates traffic for your site. Everybody understands the first part, but surprisingly few businesses gras...

With the rise of the creator class—YouTubers, bloggers, and Instagram stars—influencer marketing has emerged as a new way for brands to reach their...

Whether you’re an artist, writer, designer, or entrepreneur, physical products can be the perfect canvas for monetizing your creativity. From t-shi...

Whenever anyone asks me what marketing books I recommend that will help them sell more and learn about the psychology of selling, the first one I p...

Your homepage serves as both an introduction to your brand and a set of coded instructions meant to help both new and existing customers navigate y...

Coming up with a product idea is just the beginning of a long but exciting road to building your business. The next step is to figure out how you’r...

Last week, I launched my first Shopify store. 🎉 It was, coincidentally, also my four year Shopify anniversary. Better late than never, right? As a ...