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I've written about garnering media attention for your business before, but I keep getting requests to delve a little deeper into the topic. So here...

This is a guest post by Andrew Youderian of eCommerceFuel.com  People LOVE to talk about revenues. The numbers are big, impressive and easy to fixa...

Often short on time, sleep, and money, new business owners need all the help they can get. Thankfully, there’s no shortage of free online tools des...

Setting the right prices for your products is a balancing act. If a store prices products too low, it might see a healthy stream of sales without t...

Blogging lets you teach, inspire, and engage an audience—even drive traffic to your products—at scale. It gives individuals and brands an accessib...

Customer service is the role dedicated to helping customers get the value they paid for from a product or service, especially when things go wrong....

You shouldn’t dive into paid advertising or content marketing without knowing exactly who your buyers are. Knowing and understanding who buys, or w...

There are four secret weapons in the marketing copywriter's arsenal that can have immense power.  Four words have been defined by recent studies in...

You’ve heard it time and time again. It’s cheaper to get current customers to make a repeat purchase than it is to find new customers. It’s true fo...

Think back to the last time you visited an ecommerce store. Do you remember how it looked? Maybe not, but I bet you remember how it made you feel. ...

Digital products can’t be held, tasted, or touched, but everyone consumes them—from music to videos, ebooks to online courses, and more. Due to the...

No matter who you are, you probably wish there were more hours in a day. Time is a precious resource—you can’t stop using it and you can’t find mor...