The Key to Product-Market Fit is to Start with the Market First

Product-market fit is how well your offering addresses actual demand within the market.

Some entrepreneurs start with a product in mind and then seek out the right audience for it. But others find a target market first and then figure out the products, brand, and business model they'll need to serve it.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who relentlessly studies his market and adjusts his products to achieve a better fit.

Elad Burko is the CEO of Paperwallet: one-of-a-kind wallets and other accessories for men and women.

If there are features in your product that they don’t care about, get rid of them.

SOURCE: SHOPIFY BLOGS